*Marketing Principles*
Click here for Marketing Research page
Summer Semester 2007
Office Hours: Mon -Thurs , 0900-0945 & 1130 -- 1230, Room 218 Sutliff Hall (plus open door policy)
and by appointment
Web Sites for Class Assignments: Assignment1 Assignment 2 Wall St Jrl (evaluation sheet)
| Files for Printing | |
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Summer 2007 Syllabus Summer 2007 Schedule
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Introduction to Marketing Chapter 1
Strategy Planning Chapter2
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Marketing Overview (29 August 06)
Strategic Marketing (29 August 06) |
| Environmental Forces Chapter 3 | Competitive Environment ( 1 Sept 06) |
| Chapter 3 | Demographic Environment (5 Sept 06) |
| Chapter 3 | Economic Environment (6 Sept 06) |
| Chapter 3 | Social cultural values (6 Sept06) |
| Social Responsibility and Ethics (Marketing) Chapter 4 |
Marketing
& Social Responsibility Part 1 (3jan07) Ethics and Marketing Behavior Part 2 (26Sept06) |
| Global and International marketing Chapter 5 | International Marketing (6Oct06) |
| E Marketing (Pride&Ferrell) Chapter 6 Marketing Research Chapter 7 |
E Marketing
(2Oct06) MARKETING RESEARCH (28Dec06)
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| Market Segmentation and Evaluation Chapter 8 |
Market Segmentation
1 of 3 (24Feb07) Market Segmentation 2 of 3 (12 Dec06) Market Segmentation 3 of 3 (1 Aug 06) |
| Consumer Behavior Chapter 9 Decision Process | Consumer Behavior Part 1 (1 Aug 06) |
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Chapter 9 Psychological
Chapter 9 Social Influences |
Consumer Behavior Part 2 (2 Aug
06) Consumer Behavior Part 3 (2 Aug 06) |
| Business Markets Chapter 10 | |
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Product Concepts Chapter 11 Pride/Ferrell
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Product Concepts 1 of 3
(21Aug06) Product Classification 2 of 3 (15 March 07) |
| Product Concepts Chapter 11 | Product life cycle (15March07) |
| Product Adoption Process Chapter 11 | Adoption and Diffusion Process (8Aug06) |
| Developing Products Chapter 12 | NEW PRODUCT DEVELOPMENT Pt1 (29 Dec 06) |
| New Product Development Pt2 (Aug06) | |
| Product Concepts Chapter 13 | Branding (28 July06) |
| Chapter 13 | Packaging 123 (Aug06) |
| Services Marketing Chapter 14 |
Consumer
Services (Aug 06)
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| Marketing channels and
Distribution Chapter 15
Physical Distribution Chapter 16 |
Marketing Channels Part 1 (12Sept 06) |
| Retailing Chapter 17 |
Retailing (AUG06)
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| Integrated Communication Chapter 18 Pride/Ferrell | PROMOTION (Aug06) |
| Chapter 18 |
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| Advertising Chapter 19 |
Advertising
(22 Dec06) Current Event Issue Medium IssuesAdvertising Nov06 Current Event Issue Medium Issues (Sept 06) |
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Personal Selling Chapter 20 |
Personal Selling Part 1 (03Dec03) Personal Selling Part 2 (3Dec03) Personal Selling Part 3 (03 Dec 03) Personal Selling Part 4 Sales Promotion (20 Dec04) |